Research and Discovery
Explore established industry trends, identify potential problem areas and brainstorm innovative solutions. During the research and discovery phase, the possibilities are endless and every idea is investigated.
Develop prototypes, create test scenarios and put your initial intuitions to the test. Some ideas which were great on paper run into pitfalls during this testing phase, while other ideas become surprise successes.
Documentation and Analysis
Create actionable solutions based on your carefully collected and analyzed data.